So…? Christmas Press Event

So Couture

I was lucky enough to get a last minute entry into the So…? Christmas press event held at the St Martin’s Hotel in London. Upon entry we were greeted by the lovely PR team and trays of appetizers (the donuts were my fav!).


We were introduced to Robertet a perfumery that helps So…? develop their fragrances. They had this great set up and tools to let us create our very own perfumes! This was so much fun! Although I think I should leave this to the pro’s as mine didn’t turn out so great..haha.

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After that we had a browse through the rest of the displays and got a great sneak peak at the recently released products and future releases (Christmas Editions). The So…? Couture collection is fantastic. Based on the fashion capitals London, Paris, Rio and NYC each fragrance it’s own made for every occasion.

I was lucky enough to have some of these in my goodie bag and definitely excited when I saw So…? Rio in there which was my favourite one of all! The scents are amazing, subtle and work for both day and night. These were released in Superdrug 1st July and retail for £1.99. What great value right?!

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So…? Are releasing a bunch of great stocking fillers for the Christmas season and I can’t wait to grab some of these when they come out in September in various stores including Asda, Superdrug, Boots, Tesco and so forth. I received the So…? Dry Shampoo set which comes with 4 travel friendly sized dry shampoos. Each with its own scent and one which adds extra volume.

Now I have tested these for myself as I am a super fussy dry shampoo owner. I don’t like the residue that gets left on my hands, some leave white flakes because I have dark hair and so on. But these dry shampoos are great! Especially the Va Va Volume one. It absorbed all the oil, no flakes, no residue on my hands and best of all my hair had some serious volume! I will definitely be keeping these in my bag for a midday boost!

Dry shampoo

There was a lovely manicurist from Wahnails at the event doing some amazing designs on nails. Unfortunately I didn’t have time to get one done but if I ever spot them again be sure I will be the queue!


All in all it was a lovely event and I had a wonderful time and hope to attend one of these again in the near future!

Until next time…


Zinita x

(Press photos have been provided by SoWithAttitude and Sparkle PR)

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